Once upon a time it was the objective of the military to win wars. Now the objective of the military is to avoid incidents.
The main objective of the military in most civilized countries is to prevent this chain of articles, programs, books, documentaries, dramatized plays and Matt Damon movies from coming about by making sure that no Incident can ever happen. And the best way to do that is by not fighting. And if the enemy insists on fighting, then he must be fought with razor sharp precision so that no collateral damage takes place. And if someone must die, it had better be our own soldiers, rather than anyone on the other side whose death might be used as an Incident.
Incidentism isn't derived from a fear of Matt Damon movies, but from the perception that wars are not won on the battlefield, but in the minds of men. And that perception has a good deal to do with the kind of wars we choose to fight.
The military, whether in the United States or Israel, does not exist to win wars. It exists to win over the people who don't want it to win a war.
The guiding principle in such conflicts is to use the military to push back the insurgency long enough to win over the local population with a nation building exercise. This program has never worked out for the United States, but that doesn't mean that generations of military leaders don't insist on going through the motions of applying it anyway.
In Israel, the last time the military was sent to win a war, was 1973. Since then the military has been used as a police force and to battle militias in Lebanon, Gaza and the West Bank. In the Territories, the ideal Israeli soldier was supposed to be able to dodge rocks thrown by teenagers hired by Time correspondents looking to score a great photo. Today the ideal Israeli soldier is capable of visiting an American college campus to dodge the overpriced textbooks hurled at him by the local branch of Students for Justice in Palestine or the International Socialist Organization, while explaining why the IDF is the most moral army in the world except for the Salvation Army.
The ideal Israeli soldier, like his American, British and Canadian, but not Russian or Chinese, counterparts, is supposed to avoid Incidents. That means operating under Rules of Engagement which make firing at an assailant almost as dangerous as not firing at an assailant.
The ideal American soldier is supposed to avoid the Taliban, or as one set of orders urged, patrol in places where the Taliban won't be found. And that's sensible advice, because if the goal is to avoid creating an Incident, then avoiding the enemy is the best way to avoid an Incident. Unfortunately the enemy has a bad habit of appearing where he isn't supposed to be and creating his own Incidents, because Taliban and Hamas commanders are not concerned about being yelled at in a fictional courtroom by Matt Damon. They actually welcome Incidents. The bigger and bloodier the Incident, the more hashish and young boys get passed around the campfire that night.
American soldiers operate under the burden of winning over the hearts and minds of Afghans and New York Times readers. Israeli soldiers are tasked with winning over New York Times readers and European politicians. But some hearts and minds are just unwinnable. And most wars become unwinnable when the goal is to fight an insurgency that has no fear of the dreaded Incident, while your soldiers are taught to be more afraid of an Incident than of an enemy bullet.
American and Israeli generals live in fear of losing political support and so they never put any plans on the table that would finish a conflict. Instead they choose low intensity warfare with prolonged bleeding instead of short and brutal engagements that would finish the job. They talk tough, but their enemies know that they don't mean it. Worse still, that they aren't allowed to mean it because meaning it would be too mean.
Incidentism leads to armies tiptoeing around conflicts and losing them by default. Avoiding them becomes the objective and that also makes Incidents inevitable because the enemy understands that all it will take to win is a few dead children planted in the ruins of a building; in a region where parents kill their own children for petty infractions and frequently go unpunished for it. The more an army commits to Incidentism, the sooner its war is lost. Prolonged low intensity conflicts are ripe with opportunities for Incidents, far more so that hot and rapid wars. And so the hearts and minds, those of the locals and those of New York Times readers, always end up being lost anyway.
War is no longer just politics by other means, it actually is politics with the goal of winning over hearts and minds, rather than achieving objectives. The objectives of a war, before, during and after, have become those of convincing your friends and your enemies, and various neutral parties, of your innate goodness and the justice of your cause. Propaganda then has become the whole of war and those who excel at propaganda, but aren't any good at war, now win the wars. The actual fighting is just the awkward part that the people who make the propaganda wish we could dispense with so they can focus on what's really important; distributing photos of our soldiers protecting the local children and playing with their puppies.
The war of words, the conflict of images and videos, the clash of arguments, has become the sum of war. And that war is unwinnable because it must be fought on two fronts, against the cultural enemies within and the insurgents outside.
An army cannot win a war and win over the New York Times at the same time. And so long as it fears Incidents more than operating in an aimless counterinsurgency twilight that eventually shades into defeat, then it is bound to lose both to both the terrorists and the New York Times.