Saturday, July 09, 2005
Posted by Daniel Greenfield 5 Comments
America truly is the promised land.
Rina Baraz came with her family from the USSR to America. And she noticed one obvious deficit, a lack of yarmulkes for women. So she decided to make them. Or rather to make hairnets for women, sell them as 'women's kippas' marketed to the Reform\Reconstructionist crowd in different colors with names such as 'Evening Whisper', 'Goldilocks,' 'Japanese Blossom,' and 'Flirt' (finally a kippa to show Hashem how much you respect him and want to cover your head and flirt.)
Since the hairnets, sorry kippas, go for 40 dollars a piece and the price of labor being what it is, add to that the cost of setting up a website and then putting up a press release which snags the attention of the Jerusalem Post features editor in his endless appetite for stories that mock Judaism and voila, Rina gets a Jerusalem Post cover story promoting her 40 dollar hairnet.
America, truly a promised land for selling expensive things to suckers. The only people doing better than her are selling red strings for 15 bucks a pop.